The New York Sun Totally Explained

Everything about The New York Sun totally explained

The New York Sun is a contemporary five-day daily newspaper published in New York City. When it debuted on April 16, 2002, it became "the first general interest broadsheet newspaper to be launched in New York in two generations." Unlike the other major daily newspapers of New York, the Sun publishes only five editions per week (Monday through Friday, with the Friday paper labeled "weekend edition"). The newspaper's president and editor-in-chief is Seth Lipsky, former editor of The Forward; its managing editor (and a company vice president) is Ira Stoll.
The paper's motto, displayed on its masthead and website, is "It Shines For All." This motto is also the name of a blog

that's part of the Sun's online presence along with its official website

.
An earlier newspaper in New York also named The Sun began publication in 1833 and merged with the New York World-Telegram in 1950. Other than their shared name, motto and masthead, there's no connection between the current Sun and its namesake (except that when the current paper launched, it carried the solution to the last crossword puzzle of the earlier paper). The earlier Sun was housed at the corners of Broadway and Chambers Streets (where a clock still bears the name) but the current paper publishes from The Cary Building at Church and Chambers.

Features

The New York Sun is well known for its learned and serious arts coverage, which includes such critics as Adam Kirsch on literature, Jay Nordlinger on classical music, Joel Lobenthal on dance, Lance Esplund, Maureen Mullarkey, and David Cohen on art, Francis Morrone on art and architecture, Otto Penzler on mystery writing, Eric Ormsby on poetry, Carl Rollyson on biography, Amanda Gordon as society editor and Will Friedwald on jazz. The Sun has also received critical praise for its sports section, whose writers include Steven Goldman, Thomas Hauser, John Hollinger, Sean Lahman, and Tim Marchman. Its crossword puzzle, edited by Peter Gordon, has been called one of the two best in the United States . The Sun's sports columns are known for featuring "new-age" or statistics-based writers and analysis, including John Hollinger and various writers from Football Outsiders.

Editorial stance and relationship with The New York Times

The Sun was founded by a group of investors including Conrad Black with the intent of providing an alternative to The New York Times. It would put Manhattan and New York state news on its front page (in contrast to the Times' emphasis on national and international news over local issues). The Sun's managing editor Ira Stoll had been a longtime critic of this policy of the Times, as well as what he considered to be liberal bias in Times reporting, in his media watchdog blog smartertimes.com. When smartertimes.com became defunct, its Web traffic was redirected to the Sun website.
   Stoll has characterized the Sun's political orientation as "right-of-center," and an associate of Conrad Black predicted in 2002 that the paper would be "certainly neoconservative in its views." The Sun's roster of columnists includes many prominent neoconservative pundits, including the late William F. Buckley, Jr., Michael Barone, Daniel Pipes, and Mark Steyn.
   The Sun is "known for its pugnacious coverage of Jewish-related issues"; in particular, it's "a strong proponent of Israel's right to defend itself."
   According to Scott Sherman, writing in the left-wing magazine The Nation (4/30/07), the Sun is "a broadsheet that injects conservative ideology into the country's most influential philanthropic, intellectual and media hub; a paper whose day-to-day coverage of New York City emphasizes lower taxes, school vouchers and free-market solutions to urban problems; a paper whose elegant culture pages hold their own against the Times in quality and sophistication; a paper that breaks news and crusades on a single issue; a paper that functions as a journalistic SWAT team against individuals and institutions seen as hostile to Israel and Jews; and a paper that unapologetically displays the scalps of its victims."
   In the same article, Mark Malloch Brown, Kofi Annan's chief of staff at the United Nations, describes the Sun as "a pimple on the backside of American journalism." According to Sherman, Brown "accepts that the paper's obsession with the UN translates into influence... he admits the Sun "does punch way above its circulation number, on occasion." He goes on to say, "Clearly amongst its minuscule circulation were a significant number of diplomats. And so it did at times act as some kind of rebel house paper inside the UN. It fed the gossip mills and what was said in the cafeterias." Richard John Neuhaus writing in First Things descrived the Sun as a paper that has, “.made itself nearly indispensable for New Yorkers”

Circulation

The Audit Bureau of Circulations confirmed that in its first six months of publication the Sun had an average circulation of just under 18,000. By 2005 the paper reported an estimated circulation of 45,000. In December 2005 the Sun withdrew from the Audit Bureau of Circulations to join the Certified Audit of Circulations

, whose other New York clients are the free papers The Village Voice and amNewYork, and began an aggressive campaign of free distribution in select neighborhoods. As of 2007 the paper claims a readership of 150,000.
The Sun's online edition has been accessible for free since August 2006.
While the Sun claims "150,000 of New York City's Most Influential Readers Every Day," according to April 2007 article in The Nation, its [theSun's] own audit indicates that "the Sun is selling 13,211 hard copies a day and giving away more than 85,000. (By contrast, the Daily News sells about 700,000 copies a day.) In an attempt to lasso subscribers in certain New York ZIP codes, the Sun recently offered free subscriptions for a full year, an unusual way for a newspaper to build circulation."

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